Apple to Offer EU Developers a Softer Tracking-Consent Prompt

Apple will give developers in the European Union the option to use a redesigned, less intimidating version of its tracking-consent pop-up, following years of antitrust pressure over claims the current system unfairly favored Apple's own apps.

Akaneno Ekong

Akaneno Ekong

3 min read
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Apple to Offer EU Developers a Softer Tracking-Consent Prompt